A marketing opportunity not to miss: Worldwide growth expected for the DIY, Trade and Home Improvement Industries
The DIY, trade and home improvements industry has historically been a key market for many media agencies and sales teams to tap into, with numerous companies becoming long-term, retained advertisers on media channels such as radio and daytime TV.
The latest research and reports have found that the sector is gearing up for significant growth in 2025 and beyond, with the global DIY home improvement market projected to increase by $32.9 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR (compound annual growth rate) of 3.2% during this period, and in the UK and Europe the outlook is also looking positive, with an expected CAGR growth of 4.36% from 2025-2033.
Despite economic uncertainties, this predicted growth is down to many factors, including the influence of social media content on new markets, seeing Millennials emerging as a dominant consumer group, who are trying their hand at DIY and investing in home improvements rather than choosing to move house. Mobile apps with augmented reality and handy visualisation tools are also heavily swaying consumers to purchase DIY, trade and home improvement products and services too.
We’ve already noted larger DIY, trade and home improvement brands such as B&Q and Screwfix signing up with Creative Agencies to bring fresh ideas to their latest marketing and advertising campaigns, whilst building brand awareness and attracting new groups of consumers, showing that this market has plenty of potential.
With this in mind, we’ve created a brand new music showreel to inspire your next DIY, trade or home improvement advert. From your staple stomping trade jingle, vibrant electro-pop beds to a bucolic medieval-style number, there are so many fresh ways to inject creativity.
Not sure where to start? Our friendly team are on hand to help input creative ideas, or if you’re short on time, head over to our catalogue to download a track straight away. Please don't hesitate to contact us, we'd love to hear from you.
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